THE PACK FRANCHISING
First Markets Gone.
National Expansion
Underway.
21 Units Already Awarded
North Jersey – 8 Locations
South Florida – 10 Locations
Pittsburgh – 3 Locations
The Pack is the next major growth story in boutique fitness, combining strength training, conditioning, and Street Defense™ in a premium, high-energy group fitness experience.
The Pack is the next major growth story in boutique fitness, combining strength training, conditioning, and Street Defense™ in a premium, high-energy group fitness experience.
WHY THE PACK
Why The Pack Is Winning Now
Proven Founders
Built by the entrepreneurs who helped create and scale Rumble Boxing into one of the most recognized boutique fitness brands in the category.
Cultural Momentum
A 50-minute instructor-led training experience combining:
- Strength
- Conditioning
- Street Defense™ (self-defense inspired striking)
Cultural Momentum
Celebrity founding partners, national media attention, and premium brand collaborations.
Scalable Growth Platform
Three franchise formats designed for multiple market sizes, real
estate opportunities, and investment levels.
THE EXPERIENCE
Where Self Defense
Meets Group Fitness
The Pack delivers an immersive studio experience powered by proprietary programming, high-energy coaching, custom exercise GIF technology, premium lighting, motivating sound, and world-class playlists.
Members train across three signature elements represented by The Pack’s three-headed Cerberus logo:
01 STRENGTH
02 CONDITIONING
03 STREET DEFENSE™
FLEXIBLE FORMATS
Grow With The Right Model For Your Market
PACK LITE
Flexible gym-in-gym / hotel / club model designed for approved host facilities.
ESTIMATED INITIAL INVESTMENT
$200K – $350K
PACK STUDIO
Dedicated standalone studio
designed as the core growth model.
ESTIMATED INITIAL INVESTMENT
$475K – $925K
PACK FLAGSHIP
Premium destination experience
with expanded amenities and trophy
market positioning.
ESTIMATED INITIAL INVESTMENT
$1.25M – $1.95M
EARLY MOMENTUM
Real Traction. Real Territories.
The Pack has already awarded its first 18 franchise units across two
high-demand markets:
8
NORTHERN NEW JERSEY
10
SOUTH FLORIDA
● NYC Flagship Now Open
Additional markets are currently in active discussion.
Momentum You Can See
National Press
FOX 5
•Fitt Insider
•Athletech News
•New York Post
•Resident Magazine
•Muscle & Fitness
•Franchise Times
Brand Collaborations
In the news
NYC’s The Pack Signs Franchise Deals To Expand in NJ, Florida
WHAT FRANCHISEES RECEIVE
Comprehensive Support
- Proprietary three-element training system
- Instructor training and certification systems
- Opening support and launch playbooks
- Studio design guidance and approved vendor support
- Marketing support and customer acquisition tools
- Booking systems and centralized technology
- Ongoing innovation from a founder-led platform
Founding Market
Opportunities
Now Open
Select non-registration states available now. Registration
states opening soon.
Limited founding territories remain for qualified operators,
developers, and strategic partners.
Secure your territory in a category-defining brand.